Craft fairs and
craft shows are the extensive platforms where the artisans get the
stage to showcase the best of their artistry in and as Indian Handicrafts. These events are not just the mere source of revenue,
but they also help in extending the reach of these artisans and their
work.
But as craftsmen,
when you put so much in your art, you deserve to get the right value
for it too. And hence you need to take considerable steps in getting
the best price in exchange for this beautiful artistry intertwined in
a handicraft. Now the question arises, how you need price your
handicrafts for these craft fairs and craft shows? What all you need
to remember while doing so?
Well, let’s take a
look at a different aspect of pricing that starts from tagging to
selling them. Here it goes:
Label
the handicrafts very clearly
When it’s a craft
fair, you have to deal with so many customers at one time. Tending
everyone is not possible and hence you have to make the price of the
product easy for these customers to find. There are so many ways in
which you can label your items clearly. Individual tags and small
signs are the ideal options to label your Indian handicrafts while
selling them in the craft fair.
Other than that, you can make a price
chart too. You can see many people preparing a chart of the items and
the price. But all this labeling is dependent upon the kind of
handicraft you’re selling. For instance, if they are big wooden
statues, then individual tags are fine but if you’re going to sell
the beaded necklaces, then you can go with the chart thing. But make
sure, whichever option you are going for your handicrafts, you write
it very clearly and even attach the tags before the fair.
Consistent
pricing is a must
If you’re having
an online website dedicated to selling your Handicrafts online, you
have a certain fixed price for these beauties there. You should have
the same price as that you have in your online shop. We are not
suggesting you to the pricing techniques or formulas to determine the
real price for it that is your individual decision. But one thing you
need to ensure is that you should always have consistency across all
your business extended platforms including the craft fair.
If a
customer after buying the thing at higher prices looks for your
website and found the same handmade gifts at a much lower price, he
or she will feel no less than betrayal. You don’t have to overprice
it, nor have you to undercut the prices to what you have at your
online shop. You can obviously give the benefit of discount to
customers buying multiple items from your Indian handicrafts, but for
individual purchases, make sure you go with price uniformity across
the board.
“Specials”
will make it special
Craft fairs and
craft shows are quite extensive and hence you will totally be fine
even when you offer “special deal” on your handicrafts. “A gift
with the purchase amount to something”, “buy 2 and get 1 free”
are some common ways to encourage the sales.
So make sure you can
offer your customer something special other than the magic you
already have crafted in those amazing Handicrafts.
